Consumer Growth Marketing Associate
Via is using technology to transform transportation around the world. As a Consumer Growth Marketing Associate, you will design programs and campaigns for riders of Via's transportation services and oversee various strategic marketing tactics to drive growth. Responsibilities Connect the dots between teams, programs, research, and data to understand and anticipate our customers’ needs Craft marketing strategy and communications for key transit partners (cities, counties, transit agencies) Develop full lifecycle marketing programs based on quantitative and qualitative market research, customer segments, and key use cases Collaborate across internal and partner teams to launch, execute, monitor, and optimize marketing programs Build programs for local communities and scale them to similar markets Consistently identify and test new rider growth initiatives that can supplement our existing strategies Conduct rigorous analysis to identify areas of opportunity and improvement across the entire rider lifecycle (e.g. signup conversion funnel, early engagement, retention) Create replicable processes and playbooks to drive efficiency Develop and maintain reports and dashboards that track key metrics Communicate strategies, insights, and progress to internal and external stakeholders Skills Minimum of 0-2 years experience Exceptional written and interpersonal communication skills Detail-oriented and highly organized Responsive and customer-oriented Experience with executing cross-functional projects and programs Passionate about growth marketing and excited by the opportunity to help Via acquire and connect with riders in a broad range of deployments Analytical and data-oriented, turning data into insight Creative, resourceful, and pragmatic Motivated by having ownership, autonomy, and measurable impact Willing to get into the weeds, having a no-task-too-small attitude Benefits Free medical plans 401K matching Company Overview Via is a transport company that offers public mobility solutions for transit agencies, school districts, cities, and corporations. It was founded in 2012, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is