Digital Media Senior Analyst, Retail Media
Kepler is a marketing agency that focuses on engineered marketing to enhance brand-consumer relationships. The Retail Media Senior Analyst will support the Optimization & Innovation team by leveraging data-driven insights to design, launch, and optimize retail media campaigns across various platforms, ensuring client satisfaction and business outcomes. Responsibilities Refine your expertise in leveraging digital media channels for maximum impact – focusing on retail media channels (Amazon, Walmart, Target, etc.) as well as social (Facebook, Twitter), video everywhere (Advanced TV: YouTube, Hulu, TV Networks, FireTV, Roku, etc), programmatic media via DSPs (audio, display/native, Digital Out of Home/DOOH, etc), (SEM/PPC: Google, Bing, etc) Act as a key day-to-day contact for assigned clients and vendors; track, escalate and solve client issues Partner with clients to understand their business goals, marketing objectives, and competitive constraints Work closely with your Optimization & Innovation Manager and other Kepler team members to design and execute sophisticated programs that deliver breakthrough client results Execute and monitor all aspects of campaign setup; measure performance using sophisticated data analysis Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis Skills 1-2+ years of digital optimization experience, Amazon Sponsored Ads and DSP, and/or similar retail media network experience is required Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies Excellent communication and presentation skills with strong ability to create and build relationships Ability to self-manage, juggle multiple priorities, and pay close attention to details Ability to contribute to fast-paced, entrepreneurial, team-based environment Preferred experience with client and account management Experience with people management Benefits Healthcare/Dental/Vision Unlimited PTO Group RRSP Contributions $75/mo Wellness Stipend $100/mo Mobile Phone Stipend $50/mo Internet Stipend $500/yr Annual Learning Stipend $2,000/yr Annual Tuition Stipend One-time $200 New Hire Home Office Equipment Stipend Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave Annual Work From Anywhere 4 weeks per year Company Overview We’re on a mission to demystify the digital universe. It was founded in 2012, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is