Event Marketing Technology & Analytics Specialist

The Event Marketing Technology & Analytics Specialist will be the dedicated partner between the Events Team and Digital Marketing, ensuring seamless execution of event-related digital campaigns, platforms, and reporting. This role is responsible for building event emails, managing registration and lead capture platforms, and delivering accurate reporting and ROI metrics for all event activities. The ideal candidate is fabulous communicator, detail-oriented, tech-savvy, and passionate about leveraging data to optimize event impact. Who are we: Buyers Edge Platform is a leading digital procurement network and solutions provider for the foodservice industry, delivering savings, insights, and technology that help operators, distributors, and manufacturers succeed. Through its portfolio of solutions including Digital Procurement Network, Fresh Services, Software Solutions, and Supply Chain Management Buyers Edge is reshaping how the foodservice industry connects and thrives. Your Impact: Event Platform Management & Digital Execution • Build, design, and send all event-related emails (invitations, confirmations, reminders, post-event follow-ups, tradeshow promotional campaigns) in the company’s marketing automation platform (pardot). • Create and manage event registration sites, landing pages, and forms in Cvent (or similar tools). • Manage lead capture tools (e.g., Captello), ensuring proper setup, testing, and seamless integration with CRM/marketing systems. • Maintain brand standards, accuracy, and timely delivery across all digital event assets. Event Reporting & Analytics • Track and report KPIs across all event activities (registrations, check-ins, engagement, lead capture, pipeline impact, ROI). • Consolidate data into clear, executive-facing dashboards and post-event reports. • Provide actionable insights and recommendations to improve event effectiveness and ROI. • Ensure event data is accurately synced with CRM and broader marketing systems. Cross-Team Coordination • Act as the primary liaison between the Events Team and Digital Marketing, ensuring event priorities are translated into digital deliverables. • Attend weekly Events Team meetings to align on timelines and deliverables. • Communicate campaign timelines and manage own output of Digital Marketing work assignments with minimal oversight. • Document and maintain SOPs for event tech setup, email campaigns, and reporting processes. Strategic Support • Partner with event leadership to evaluate event performance and recommend improvements. • Identify opportunities to streamline processes, improve reporting accuracy, and increase event ROI visibility. • Stay current on event marketing technology trends and recommend new tools or practices. • Manage the relationship with tech vendors to ensure usage aligns with contract/budget. About you: • 2–5 years of experience in event marketing technology, digital marketing operations, or marketing automation. • Proficiency with Cvent (required), Captello (or other lead retrieval platforms), and email/marketing automation platforms (Pardot) and Salesforce. • Strong experience building and executing email campaigns. • Analytical mindset with proven ability to track, report, and present ROI metrics. • Excellent communication skills with the ability to work cross-functionally. • Strong organizational skills; able to manage multiple projects simultaneously with attention to detail. Not sure you meet every qualification? Studies show that diverse applicants often hesitate to apply unless they check every box. At Buyers Edge Platform, we value authenticity and inclusion—if you're excited about the role, we encourage you to apply. You might be exactly who we’re looking for! What's in this for you: • Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match. • Grow with us. Enjoy strong training, development, and competitive pay. • Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required. We welcome all. We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Apply tot his job