Marketing Specialist

Erskine Attachments Inc is a leading designer and manufacturer of skid-steer attachments and other construction equipment. The Marketing Specialist supports the marketing team in executing cross-channel marketing initiatives to enhance brand awareness and drive sales, while managing day-to-day marketing operations and ensuring project timelines are met. Responsibilities Execute tactical execution of marketing initiatives, including print projects, email campaigns, and campaign assets, ensuring timelines, approvals, and deliverables stay on track Own day-to-day management of company social media accounts, executing monthly content calendars, monitoring engagement, and optimizing performance Update promotions, images, and content across websites and social platforms to align with current campaigns and brand initiatives Provide support for marketing materials including catalogs, mailers, brochures, ads, and other collateral for both print and digital use Support video projects through scripting, coordination, and content distribution across digital channels Coordinate and manage website content updates, ensuring accuracy, consistency, and a strong user experience across brand sites Support planning and execution of tradeshows, field days, and industry events, including logistics, materials, coordination, and post-event follow-up Manage promotional items, apparel, and marketing literature inventory, coordinating with supplier partners and internal teams Develop, schedule, and distribute email marketing campaigns, track engagement metrics and report on performance outcomes Analyze digital performance, including website traffic, social metrics, and lead activity, and prepare regular marketing reports Provide support for campaign setup and data management within Salesforce, helping ensure alignment between marketing activities and sales initiatives Collaborate with internal teams to ensure brand consistency across all communications and marketing materials Skills Bachelor's degree in Marketing, Communications, Graphic Design, or related field Proficient with Microsoft Office Suite or related software and relevant social media platforms Strong communication, interpersonal, organizational and analytical skills Frequent use of computer, phone, and office equipment; extended periods of sitting, standing, and walking Ability to lift and/or move up to 50 pounds occasionally Must be able to see and move throughout facilities and event sites Experience in digital marketing, social media management, and general marketing strategies a plus Prior event/tradeshow coordination experience a plus Company Overview It was founded in 1948, and is headquartered in Alexandria, Minnesota, USA, with a workforce of 11-50 employees. Its website is