[Remote] UX + Brand Strategist

Note: The job is a remote job and is open to candidates in USA. LawnStarter is the nation’s leading on-demand marketplace for lawn care and home services, aiming to expand into all home services. The UX + Brand Strategist will transform customer insights into strategic actions, enhancing brand positioning and facilitating product discovery to better serve customer needs. Responsibilities • Lead initiative-level discovery across major product and brand opportunities. • Develop, maintain, and evangelize a continuous-discovery practice (interviews, surveys, tests, synthesis) that can be contributed by anyone in the org. • Define and evolve multi-brand positioning, segmentation, story, and value prop. • Translate insights into roadmaps, personas, jobs-to-be-done, and briefs used by PMs and designers. • Launch rapid validation tests within 48 hours of new ideas. • Lead quarterly insight and brand share-outs for cross-functional alignment. • Contribute to measurable improvements in acquisition, engagement, retention, and perception. Skills • Have 4-8+ years in UX research, product strategy, service design, or brand strategy. • Thrive in ambiguity and can bring structure where none exists. • Turn research into compelling narratives that drive decisions. • Are energized by multi-brand complexity and system-level strategy. • Prefer fast, scrappy tests to big, slow research cycles. • Care deeply about customer needs and behaviors. • Communicate with clarity, empathy, and influence. Benefits • Fully remote position: Work remotely from anywhere you want. • Healthcare benefits: Medical, dental, and vision • STD, LTD, Life Insurance, 401k • Unlimited PTO: We focus on results. Take the time you need to recharge or enjoy life, work hard when you are back. Company Overview • LawnStarter is an online marketplace that provides lawn maintenance and outdoor services for consumers and lawn care professionals. It was founded in 2013, and is headquartered in Austin, Texas, USA, with a workforce of 201-500 employees. Its website is Company H1B Sponsorship • LawnStarter has a track record of offering H1B sponsorships, with 1 in 2024, 1 in 2023, 3 in 2022, 4 in 2021. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job