Senior SEM Specialist; Full Remote
Position: Senior SEM Specialist (Full Remote) Get AI-powered advice on this job and more exclusive features. We are looking for an exceptional Senior SEM Specialist , with at least 5 years' experience, who has strong analytical skills to join our dynamic team. The ideal candidate will speak fluent English and Spanish. The role is an active part of the SEM team, focused on developing strategies to help optimize a project’s visibility and increase the accessibility of websites. Main Tasks • Implement PPC strategy and tactics (Google, Bing, and others) • Optimize and test PPC campaigns on multi‑language accounts • Conduct keyword research and search query analysis • Create and test ads • Improve quality scores • Optimize conversion and tracking to increase ROI and drive volume • Develop seasonal/promotional offers and optimize landing pages, generating text ads, keywords, and bids • Keep up to date with paid search best practices, bid management systems, keyword development tools, and industry research • Create briefings for creative and collaborate with design • Define retargeting/remarketing strategies • Target audiences for each purpose • Implement and manage retargeting/remarketing campaigns • Provide reporting and analysis on performance metrics: CPA, CPL, ROI, KPI’s, CTR Requirements • At least 5 years of experience in online advertising on the main search engines (Google, Bing at least) • Excellent internet data analysis capabilities • Strong knowledge of Google Analytics and Google Tag Manager • Advanced Microsoft Excel skills • Strong analytical skills • Fluent in English and Spanish • Bachelor’s or master’s degree in marketing, business, e‑business, economics is a plus • Very strong attention to detail • Capable of managing multiple projects simultaneously • Ability to work independently and synthesize large amounts of data • Flexibility and ability to adapt quickly to changing priorities • Team player • Online spirit • Desire to share experiences and knowledge • Organized • Self‑motivated • Proactive Benefits Growth and career development • Flexible career path with personalized internal training and an annual budget for external learning opportunities Work‑Life balance • Flexible schedule with flextime (7–9:30 a.m. start, 3:30–6 p.m. end) and the option of full remote or office work • Free Friday afternoons with a 7‑hour workday, plus a 35‑hour workweek in July and August Comprehensive benefits • Competitive salary, full‑time permanent contract, and top‑tier private health insurance (including dental and psychological services) • 25 days of vacation plus your birthday off, with flexible vacation options – no blackout days Unique perks • Office in Barcelona complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views • Additional benefits include ticket restaurant and nursery vouchers, paid directly from gross salary Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences. Equal Employment Opportunity Leadtech is an Equal Employment Opportunity (EEO) Employer. We encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of race, gender, age, religion, nationality, sexual orientation, and/or disabilities. Location Flexible working location: remote or Barcelona office. You can choose the best combination for you. Seniority level: Mid‑Senior Employment type: Contract Job function: Marketing (IT Services and IT Consulting) #J-18808-Ljbffr Apply tot his job