PPC Specialist for Restaurant Supply Dealers
PPC SPECIALIST (Hourly) Industry: Restaurant Supply, Commercial Kitchen Equipment, Design/Build Dealerships Hours: 12-hour initial setup per dealership 2 hours per month for ongoing optimization Platforms: Google Ads (Search + optional Performance Max), Bing optional About the Role We need a PPC Specialist to manage paid search campaigns for multiple restaurant supply and design/build dealerships. Each dealership requires a full campaign setup plus light monthly maintenance. Campaigns may include lead generation (design/build services) and/or product-focused campaigns for dealerships with eCommerce. Responsibilities Initial Setup (12 Hours per Dealership) Build account structure (campaigns, ad groups, extensions, bidding) Perform industry-specific keyword research (equipment, smallwares, design/build, installation, etc.) Write all ad copy Set up conversion tracking (GA4 events, GTM tags, call conversions if needed) Create negative keyword lists Ensure accurate geo-targeting across service areas Optional: eCommerce feed setup or Merchant Center support Monthly Optimization (2 Hours per Dealership) Adjust bids, budgets, and strategies Add negative keywords Refresh or test ad copy Review search terms and refine targeting Recommend landing page improvements Provide a brief monthly performance summary Requirements Proven PPC experience with local service or eCommerce accounts Strong understanding of conversion tracking (GA4 + GTM) Ability to work efficiently within small hour allocations Deep understanding of keyword strategy in niche/long-tail industries Strong communication and reporting skills Apply tot his job